“One of the problems we had in the past with our strategy was trying to be big for the sake of being big. The company sees significant revenue potential in its franchises.ĭisney has high expectations for merchandise sales for Disney’s other Star Wars movies, which include Star Wars: Rogue One, to be released at the end of 2016, Star Wars: VIII, and Star Wars: IX, to be released in 20, respectively.“We rebooted the business,” Chris Heatherly, SVP of Disney Mobile Games, said in a recent interview with VentureBeat. 1Q16 was the first quarter in which Disney reported financial results for the merged segment.Īs the chart above indicates, Disney’s consumer products and interactive media segment made up 13% of the company’s total revenue of $15.2 billion in 1Q16.ĭisney remains optimistic about the Star Wars franchiseĪt the Deutsche Bank investor conference in March, Disney stated that it would continue to use its intellectual property, such as Star Wars and Frozen, to drive its merchandise and licensing revenue. Last year, Disney announced that it would merge its consumer products and interactive media segments. We’ve worked on fewer, higher-quality games, and that strategy’s started to pay off.”ĭisney stated at a Deutsche Bank (DB) investor conference in March 2016 that in the past five years, its consumer product revenue has risen by 11%, while its operating income has risen by 20%. you’re seeing the pieces of the strategy come into place. Chris Heatherly, senior vice president of Disney Mobile Games, stated in an interview with VentureBeat, “One of the problems we had in the past with our strategy was trying to be big for the sake of being big.
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